![]() Using grids, designers can establish visual hierarchy and highlight important content-making pages easier to scan and navigate. In addition to minimal typography, the Swiss Style relied heavily on the grid system, an organizational strategy that designers use to help them align content and create minimalist layouts that are consistent across pages and screen sizes. ![]() Pops of bright color and contrast can grab and direct attention. Many minimalist websites use one to three colors, but color schemes don’t need to be monochromatic, grayscale, or neutral. Including a limited set of colors can help you achieve that goal. ColorĬolor helps designers capture a viewer’s interest, but it shouldn’t overshadow the content. ![]() As long as it enhances the product and doesn’t distract from your message, either approach to typography can be effective. You can match the color scheme of your text to colors in the images or illustrations on the page to create uniformity. When used wisely, a bold and experimental typeface can draw immediate attention to the message you want to emphasize. These fonts are still used widely on minimalist websites and apps to communicate clearly and keep the emphasis on the content.Īlternatively, some minimalist sites use bold typography, contrasting otherwise limited stylistic elements. Also known as Swiss Style, the approach originated in Switzerland in the 1940s and 1950s and focused on clarity, employing legible typefaces like Helvetica, Folio, and Univers. International Typographic Style had a significant influence on minimalist design. They should serve a purpose like directing the user’s attention or conveying meaning. Guide Users With Formal Visual Elementsįormal elements like typography, color, layout, and photography should be more than visually pleasing. Hamburger menus consist of three or four horizontal lines (variations sometimes use vertical lines, but the idea is the same), while kebab menus consist of three dots.ĭespite having been fraught with usability problems, the infamous hamburger menu-which has become a universal shortcut to hide navigation-is here to stay because it reduces visual clutter.1. ![]() Two other very common navigation design patterns found in minimalist web designs are the hamburger and kebab menus. The typography, colors, shapes, and other design elements can be adapted to fit the overall look and feel of the site. Simple text links, sometimes with submenus, are the most common. Top navigation bars are still a mainstay in minimalist UI design. This is particularly common on more complex sites with a lot of pages. One area where a lot of minimalist sites break down is in creating user-friendly navigation. Some sites get away with using two levels (and some even opt to use only one, though in most cases it’s not recommended). Oftentimes, there are multiple subhead levels, but it’s by no means required. The Stills WordPress theme uses clear typographic hierarchy to differentiate between headings and body copy.Įven the most minimal designs should generally include at least three levels of typographic hierarchy: Headings (which can also be used for the title), subheads, and body or text copy.
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